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NetSuite filing outlines links to Oracle CEO Ellison

Company plans to raise up to $75 million, hopes for = profitability by=20 end of the year

Jessica Guynn, Chronicle Staff Writer

Tuesday, July 3, 2007

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NetSuite Inc. gave the public a glimpse of its finances and = connections=20 to billionaire software mogul Larry Ellison Monday when the online = business-software developer made official its long-awaited plans = for an=20 initial public offering.=20

In filing its prospectus with the Securities and Exchange = Commission,=20 NetSuite said it plans to raise up to $75 million, but doesn't say = how=20 many shares it will offer or at what price. It is expected to sell = approximately 10 percent of its common stock.=20

NetSuite has gained a high profile in recent years because of = its=20 prominent backer and promising business.=20

The San Mateo company sells online accounting and other = business=20 software to small and midsize businesses, allowing customers to = manage=20 those business functions on the Web rather than installing = expensive=20 programs, sold by Redwood City's Oracle Corp. and German software = giant=20 SAP, on company computers. That largely untapped market could be = worth $15=20 billion to $30 billion by 2010, analysts say.=20

As Oracle's CEO, Ellison has broken into that market by buying=20 companies that offer products for smaller customers, while SAP is=20 developing its own online software. Each is grappling with = NetSuite and=20 other up-and-comers nipping at their heels, which underscores the = irony of=20 Ellison's role as one of the earliest investors in online business = software.=20

Ellison co-founded NetSuite in 1998 with former Oracle Vice = President=20 Evan Goldberg. Ellison controls 61 percent of the 495-employee = company;=20 his two children, David and Margaret, own another 13 percent in = trusts.=20 That 74 percent stakes means Ellison may have unusual sway over = NetSuite=20 even after the IPO, including the continued ability to elect a = majority of=20 board members and give approval to big transactions, including a = sale of=20 the company, even if his interests conflict with other = shareholders. Such=20 concentration of ownership also could reduce the market price of=20 NetSuite's common stock, the company warned in its filing.=20

Ellison has bankrolled much of the $125 million that NetSuite = has=20 raised and yet is taking the company public rather than folding it = into=20 Oracle. This troubles Trip Chowdhry, managing director of equity = research=20 for Global Equities Research. "If this is such a great company and = Larry=20 Ellison really believes in this company's future, the common sense = answer=20 would be for Larry Ellison to buy it while it is still cheap," = Chowdhry=20 said. "Larry Ellison is not doing that."=20

Chowdhry predicts Ellison will sell his stake, potentially = worth=20 hundreds of millions to him and his family, if investors, who are = warming=20 to technology IPOs, decide NetSuite's prospects are as golden as = those of=20 Salesforce.com, the San Francisco company founded by another = Oracle=20 veteran, Marc Benioff. Ellison also was an early investor in=20 Salesforce.com, which went public in 2004 and has a $5 billion = market cap,=20 proof that investors see that on-demand software can generate big = returns.=20

Other potential big winners: Goldberg, NetSuite's chairman and = chief=20 technology officer, who owns an 8.1 percent stake in the company, = and=20 NetSuite CEO Zach Nelson, also = an Oracle=20 veteran, who owns a 3.6 percent stake. Oakland Athletics General = Manager=20 Billy Beane, who joined the board six months ago, also stands to = gain. He=20 has 400,000 stock options with an exercise price of 35 cents per = share. He=20 will receive another 200,000 options after the IPO.=20

Their fortunes depend on investors, who may have questions. = NetSuite's=20 revenue grew 85 percent to $67 million in 2006, but the company = has yet to=20 turn a profit. It lost $23.4 million in 2006 and $193 million = since its=20 inception. Chowdhry also points to the unusually large sums = NetSuite=20 spends on sales and marketing.=20

But NetSuite has enjoyed success in persuading companies with = 1,000 or=20 fewer employees to buy its software, including the Oakland A's. It = has=20 5,300 active customers, meaning customers who paid monthly fees to = subscribe to its online software in the past quarter.=20

And it has slowed the tide of red ink, losing $3.7 million on = revenue=20 of $23.2 million in the first quarter, which ended March 31, down = from a=20 loss of $6.8 million on revenue of $13.5 million a year ago. The = company,=20 which is on track for $100 million or more in sales in 2007, is = hoping for=20 profitability in the fourth quarter.=20

NetSuite's IPO will be a test of its business. It will also be = another=20 major test of the auction-style IPO, which is open to all = investors rather=20 than just major institutions and the very wealthy. The Dutch = auction=20 method was used by Google Inc. in 2004. WR Hambrecht & Co. has = handled=20 nine such IPOs in all. The NetSuite auction will accept minimum = bids of=20 100 shares.=20

E-mail Jessica Guynn at jguynn@sfchronicle.com.=20

This article appeared on page C - = 1 of the=20 San Francisco Chronicle

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